No, this doesn’t count as zakaat, it counts as sadaqa. If they are poor or needy, give them zakat in cash.

Does giving food for the purpose of iftar and sahri to the fuqara wal masaakin come under the heading of zakaah? There are some people who do not expose themselves as fuqara or masaakin but they are needy and they do not ask for anything and when they are given anything like cloths, foods etc. they accept.