This is permissible and not innovation.

alot of people update status on jumma which says dont forget to read kahaf or recite durood shareef and write done in the comment with the intention to remind other of a good deed so that they will also get a reward.and they say its just calling towards the good and allah has ordered us to do so,is it okay to do such act?? Is it an innovation,if it is then plz explain a little

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